The eye tracking method is frequently used in neuromarketing studies because it is highly integratable with other methods like facial coding, galvanic response of the skin (GSR) detection, electroencephalography (EEG), electrocardiography (ECG), plethysmography (PPG), and others. Additionally, it enables interpretation of all the data from other methods in the context of what the subject of the study is seeing at any given time.
Metrics and Data for Eye Tracking - Neuromarketing
One can extract signs pertaining to fixations, saccades, pupil diameter, and ocular blinks by analysing the eye tracking recordings.
It's a system built on classifying the entire body in addition to expression. Our expressions never lie, thus using the FACS (Facial Action Coding System) is an unfailing way to analyse emotional responses.Numerous neuromarketing studies have shown that each (possible) client's first centre of attention is their face. We can infer details and information from the face that can be used into marketing plans.This method is frequently employed to comprehend people's emotional states, such as those elicited by watching an advertisement.
