We help you select the product profile that best fits your brand.
Evaluation of a food product's flavour, aroma, appearance, and mouthfeel is known as organoleptic testing. Food goods must undergo organoleptic testing to make sure they meet customer and organisational standards.
NeuroX specializes in revolutionizing businesses' marketing strategies by delving into the intricate workings of the human mind. Through a fusion of traditional organoleptic testing techniques and cutting-edge biometric instruments such as biometric response interviews (BRI), electroencephalograms (EEGs), and face coding, we uncover invaluable insights into consumer behavior and perception. By understanding the subconscious triggers that influence decision-making, we empower businesses to tailor their marketing efforts with precision, enhancing brand recognition and driving revenue growth. Our approach taps into the essence of consumer psychology, enabling businesses to create resonant brand experiences that forge lasting connections with their target audience.
Evaluation of a food product's flavour, aroma, appearance, and mouthfeel is known as organoleptic testing. Food goods must undergo organoleptic testing to make sure they meet customer and organisational standards.
