Hyundai
Hyundai is a South Korean multinational automotive manufacturer known for producing a wide range of vehicles, from affordable sedans to luxury cars
In a well-known neuromarketing instance, Hyundai tested prototypes using EEG. They investigated which type of stimulation was most likely to result in a purchase and recorded brain activity in reaction to various design elements. Hyundai altered the cars’ external designs as a result of the study’s conclusions.
Internal Environment Analysis
The Challenge
Hyundai faces a multitude of challenges in the competitive automotive landscape. It must continuously innovate and differentiate its products to stay ahead of traditional competitors and new entrants. Investments in R&D are crucial to keep pace with rapid technological advancements, especially in electric and autonomous vehicles. Balancing profitability with sustainability amidst tightening environmental regulations and changing consumer preferences poses another hurdle. Geopolitical tensions and economic uncertainties further complicate global operations, necessitating agile navigation of risks. Overcoming perception issues and enhancing brand image.
fficient supply chain management is essential for meeting customer demand amidst dynamic market conditions. Success hinges on strategic foresight, adaptability, and a steadfast commitment to innovation and customer satisfaction.
Our Findings
An increase in the cost of production is reducing the net income of the company. It is also imposing commodity price risks on the company as the price of inputs such as steel, plastic, aluminum etc.
The company is also experiencing the exchange rate risk because of the worldwide business activities. The exchange rate risk is affecting the total revenue of the business. The fluctuation in the foreign exchange rates is affecting the business performance as it is involved in the import and export of several services.
Increase in debt to equity ratio – The Company is also experiencing an increase in the debt equity ratio, which exhibits an increase in the interest expenses of the company. The external financial obligation is also increasing, which may create financial problems for Hyundai (Hyundai Motor Company, 2010).
Our Solution
Diversified business activities – The Company is involved in the diversified business segments as it provides several types of import and export services to its customer worldwide.
Diversified business activities – The Company is involved in the diversified business segments as it provides several types of import and export services to its customer worldwide.
Information gathering capability -The information gathering capability of the company is effective as it obtains prompt and extensive information from its sources worldwide. It also uses the advanced trading techniques to obtain the extensive information.
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